Provision of Digital Marketing

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:

• oIncrease client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service

• oCreate multiple campaign strategies to encourage clients across priority groups to self-refer into the service.

• oComprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover

• oProviding long term planning documentation for future campaigns and engagement strategies.

• oIncrease engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.

• oTo create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic's, Success Stories, Special features

• oProvide social media management expertise to further develop brand awareness and client relationships across different platforms

• oExpert knowledge of latest developments and innovations in the digital marking sector

• oCreate and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week.

• oPromote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels.

• oTo provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.

Additional information: The Authority is using the inTend e-tendering portal to conduct the procurement process ('the e-Tendering Portal'). The e-Tendering Portal can be accessed via the Trusts website or on the following web link https://in-tendhost.co.uk/southwestyorkshire/aspx/Home. All communications (including submission of Tenders) should be carried out via the e-Tendering Portal.

Is a Recurrent Procurement Type? : No