2023-671 AHDB In-Market representative for the GCC (covering Dairy products)
key details
| Value | £400,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342000 |
| Region | West Midlands |
| Deadline | 22 Apr 2024 |
| Contract start | 1 Aug 2024 |
| Contract end | 1 Aug 2028 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-2a599f28-50e8-4847-b29c-4a14b0c31125 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Crown HouZe Events Co LLC | £390,000 | 25 Jun 2024 | active |
description
The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc.
The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales.
The successful representative will be expected to:
| • | Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights |
| • | Identify and develop priority markets Saudi Arabia, Kuwait, Qatar |
To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to.
| • | Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. |
| • | Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. |
| • | Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. |
| • | Support in-market exhibition activity. |
| • | Liaise with AHDB staff in areas such as media, PR, digital. |
The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 30 Jul 2024 | Award (award) | · | 6a475d09-a0ca-403c-bec7-4e2fa3a169ad-772101 |
more from AHDB
- 2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot · £100,000 · 23 Apr 2026
- 2025-760 Strategic PR partner services requirement for AHDB · £500,000 · 9 Feb 2026
- 2024-741 Monitoring of Contaminants in UK cereals · £522,000 · 18 Oct 2025
- 2024-736 Satisfaction surveys of AHDB customers and stakeholders · £650,000 · 14 Jul 2025
- 2024-706 Internal Audit Services · £300,000 · 2 Apr 2025
- Monitoring of Contaminants in UK cereals used for processing food & animal feed · 31 Mar 2025
- 2024-721 German Representative for beef and lamb trade development · £435,000 · 21 Mar 2025
- 2024-729 AHDB France requirements for graphic design and communications · £350,000 · 14 Mar 2025
all contracts from this buyer →
similar contracts awarded
Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.
- Award of PR Support for the Scottish Veterans Commissioner Office · Scottish Government · £26,700
- Brand Identity & Brand Kit Development · Scottish Food Commission · £28,533
- Creative Marketing Services · SOUTH WESTERN RAILWAY LIMITED · £4,500,000
- Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services · Ordnance Survey Limited · £1,500,000
- Media Buying 2026 Design102 Lot 1 · Ministry of Justice · £20,000,000
- Award of VSEH250035 - Visit Scotland Marketing Services · VisitScotland · £900,000
- Award of RoS - SG Marketing Services (Lot 5) - Wellbeing Survey & Associated Services · Registers of Scotland · £32,888
- Provision of Media Buying · Tyne Coast College · £140,000
source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.