GB-Birmingham: 100648 B2022 Media Planning
key details
| Value | £200,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79341100 |
| Region | West Midlands |
| Deadline | 21 Jan 2020 |
| Contract start | 22 Jan 2020 |
| Contract end | 2 Sept 2022 |
| SME suitable | No |
| OCID | ocds-b5fd17-23edfd39-e7a8-4bc5-954f-5f0586aabd99 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| MediaCom UK Ltd | £200,000 | 21 Jan 2020 | active |
description
Media Planning to include:
•Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential;
•Developing the brief for the OC's media buying partner to the standard Government Communication Service format;
•Proposing on-going research requirements to support and evaluate the marketing programme;
•Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 24 Mar 2020 | Award (award) | · | 9d665df3-b24d-4e71-a086-4611efab0b13-351367 |
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source
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