gvtcx

2022_Brand - CCS Mini Competition - Brand perceptions insight

BRITISH COUNCIL(THE) Published 16 Mar 2023 Contracts Finder
The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Value£370,380
Statuscomplete
Category (CPV) 79310000 +1 more
Deadline16 Jan 2023
Contract start20 Feb 2023
Contract end19 Feb 2024
Procedureselective
SME suitableYes
OCIDocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40

Award

SupplierValueDateStatus
THE NURSERY RESEARCH & PLANNING LIMITED £370,380 3 Feb 2023 active

description

We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge.

Our multi-layered challenge

1.The need for benchmark understanding of brand health (focus of this service requirement)
2.Stakeholders and the global stakeholder brand campaign
3.Shaping a unifying brand promise.

Further details with regards to the opportunity will be including in the tender pack.

Markets

We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom

The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
16 Mar 2023 Award (award) · 3a40d05c-1012-4d72-9894-35152255920e-624977

more from BRITISH COUNCIL(THE)

all contracts from this buyer →

similar contracts awarded

Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.

source

Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.