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A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD

English Heritage-Marketing Published 1 Dec 2023 Contracts Finder

key details

Value£13,125,000
Statuscomplete
Category (CPV) 79341000
Deadline2 May 2023
Contract start1 Apr 2024
Contract end31 Mar 2029
Procedureselective
SME suitableYes
OCIDocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6

Award

SupplierValueDateStatus
McCann Erickson Central Ltd £13,000,000 1 Dec 2023 active

description

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE

English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;

The appointed agency will need to provide the following services:

  1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.
  2. Optimisation, Evaluation and reporting
  3. Account management

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
1 Dec 2023 Award update (awardUpdate) · b38a80ba-df0e-4f17-b147-28479fcc85d6-703774

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