A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD
key details
| Value | £13,125,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79341000 |
| Deadline | 2 May 2023 |
| Contract start | 1 Apr 2024 |
| Contract end | 31 Mar 2029 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| McCann Erickson Central Ltd | £13,000,000 | 1 Dec 2023 | active |
description
MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;
The appointed agency will need to provide the following services:
- Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.
- Optimisation, Evaluation and reporting
- Account management
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 1 Dec 2023 | Award update (awardUpdate) | · | b38a80ba-df0e-4f17-b147-28479fcc85d6-703774 |
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source
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