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Multi-Media Marketing Campaign for 111 First - NHS Devon CCG

NHS SCW CSU Published 5 Nov 2021 Contracts Finder

key details

Value£25,000
Statuscomplete
Category (CPV) 79410000
RegionSouth West
Deadline17 Mar 2021
Contract start16 Apr 2021
Contract end15 Jul 2021
SME suitableYes
OCIDocds-b5fd17-09c591be-3ac8-437e-a172-c6e2ba175694

Award

SupplierValueDateStatus
Global Focus £25,000 17 May 2021 active

description

Devon Clinical Commissioning Group have commissioned a Supplier to deliver a campaign which provides clear, targeted marketing and wide-ranging stakeholder engagement to impact public behaviour in the adoption of a '111 First' model of access to urgent care services across Devon.

Audience

The campaign will focus on people aged 18-40, with a particular focus on working men and parents of young children.

Deliverables The Supplier / Agency will:

  1. Supply key campaign messages

These will:

Resonate with the target audience (parents and carers)
Explain the benefits of contacting 111 first
Be innovative and creative, providing something that is different enough to stand out from other health and care messages
  1. Supply collateral for a multi-media campaign

Early materials with key messages were developed for soft launch of the campaign (1 December 2020)

Priority areas

The campaign will cover Devon, Plymouth and Torbay.

Additional information: The contract value of this procurement is under the threshold that is subject to the full regime of current EU procurement legislation and governed by the Public Contracts Regulations 2015. Therefore, the rules of this Regime do not apply

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
5 Nov 2021 Award (award) · d2061468-b781-4d32-878b-62a5626d4796-482645

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