Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service

Ofgem is seeking to establish a contract for combined social media, community engagement, media evaluation and media monitoring service. The scope of the requirement includes, but is not limited to:

Social Media and Community Engagement:

-Track own-brand insights and channel performance metrics (media outlets, web and social media)

• Identify target audiences and build segmented audience profiles using social media intelligence/machine learning to inform engagement and activation tactics

-Build and define tracked searches by profile, keyword or theme (media outlets, web and social media)

• Build and automate scheduled custom reporting for conversation summaries / data insights, including via data visualisation. To include capability for alert notifications where tracked data spike above a volume threshold. For example, across mentions/conversations/sentiment (media outlets, web and social media)
• Receive traditional media print news and broadcast monitoring summaries 7 days a week with access to a national journalist database [Ofgem has a separate NLA licence]
• Access and build custom reports across print and broadcast media for defined topics, and with capability to support media evaluation and analysis incl. opinion analysis, favourability, share of voice/equivalent advertising value, and reach of Ofgem
• Plan, manage and schedule posts across its social media channels, including accessible multimedia (eg with image alt text and .srt captions for video content)
• Use an in-platform inbox to monitor and respond to all social media conversations in one place and track response rate where required (private messages, comments and replies, direct messages etc).

Media Monitoring and Evaluation:

• Print monitoring – complete daily monitoring of specified keywords and topics within regional, national and international print media, including industry and consumer titles. This should be presented within a daily morning summary and include a downloadable PDF copy of each relevant printed article. It should also be available to view and download on the supplier’s online portal.
• Online monitoring – complete daily monitoring of specified keywords and topics within regional, national and international news website content, as well as monitoring of non-written online content such as infographics and imagery. Links and PDF copies of each relevant online mention should be presented within the daily morning media summary and on the online portal.
• Broadcast media – complete daily monitoring of specified keywords and topics on regional and national television, radio and web broadcasts. Broadcasted items shall be made available in digital form for Ofgem to access via the morning summary and on the online portal.
• Online portal – provision of a secure, online portal in which Ofgem can access, analyse and evaluate media coverage whenever necessary
• Evaluation and reporting – the provision of human-driven evaluation and reporting of the monitored media for Ofgem, which could be provided monthly or quarterly
• All media monitoring, analysis and evaluation services detailed in this specification will be provided remotely, i.e. via email and online portal, so no specific sites or facilities are required.