Prominence of video streaming apps on a connected TV's UI
key details
| Value | £35,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79310000 |
| Region | London |
| Deadline | 7 Nov 2023 |
| Contract start | 1 Dec 2023 |
| Contract end | 9 Feb 2024 |
| Procedure | direct |
| SME suitable | Yes |
| OCID | ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Looper Insights | £35,000 | 7 Nov 2023 | active |
description
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are:
- What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services?
- How can such effects be measured and assessed?
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 11 Apr 2024 | Award (award) | · | 4bde0ea0-0465-455b-84f9-d41c3367c68f-740112 |
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source
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