Research on video-sharing platforms: understanding audience experiences and motivations
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key details
| Value | £126,145 |
|---|---|
| Status | complete |
| Category (CPV) | 79310000 |
| Deadline | 28 Nov 2025 |
| Contract start | 27 Jan 2026 |
| Contract end | 30 Sept 2026 |
| SME suitable | Yes |
| OCID | ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ipsos UK | £126,145 | 15 Jan 2026 | active |
description
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to:
- To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content.
- To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations
around format, tone and relevance compared to other creators and influencers.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 12 Mar 2026 | Award (award) | · | e6709559-46ed-4c6a-8560-9e52f2f9834a-888313 |
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source
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