NHSBT1303/S/SP - Pass It On Podcast (Inception to Publication)

NHS Blood and Transplant is a Special Health Authority in England and Wales, with responsibilities across the United Kingdom for organ donation and transplantation and blood donation services in England. The organisation's core purpose is to 'save and improve lives' through the provision of a safe and reliable supply of blood components, solid organs, stem cells, tissues and related services to the NHS, and to the other UK Health Services where directed. It provides specialist reference services and bone marrow donor identification worldwide.

From Spring 2020 new legislation will come into force in England which changes the basis for consent for organ donation.

NHS Blood and Transplant has been tasked with delivering a national campaign aimed at everybody over the age of 16 to raise awareness of the organ donation law changes and the choices available to people.

NHS Blood and Transplant want as many people as possible to:

According to Ofcom data, the steepest growth in podcast listening figures occurs in young adults aged 15-24, with around one in five now listening to podcasts each week. It is recognised that half of the podcast market is age 35 or under and also consists of a large group of black and Asian listeners. These statistics represent a huge potential to reach such an active and target demographic to help meet NHS Blood and Transplant's objectives.

Podcasts are also a great way to engage new and existing influencers and celebs, so the long-term ability for unlocking potential on this platform is considered as being very good..

A podcast is missing from NHS Blood and Transplant's toolbox and our intention is to create an initial 8 episode Pass It On podcast with a view to rolling out further episodes if successful.

The primary objective is to successfully raise awareness of the law change and organ donation more generally and to make extra effort to appeal to specific audience groups (16 and 17 year olds; DE or "Hard Pressed" groups; People with Black, Asian and Minority Ethnic heritage). Stories and talent are key to the podcast being successful, so NHS Blood and Transplant would like to work with case studies, supporters, and celebrities (where possible).

NHS Blood and Transplant wish to engage with a Supplier who will provide all the services necessary to initially produce an 8 episode podcast series from inception to publication.

Additional information:

If you wish to express an interest in this tender, please can you register on the ePortal (Bravo

Solutions) as per the instructions below. To register your company on the eSourcing portal (this

is only required once) - Browse to the eSourcing Portal at https://nhsbt.bravosolution.co.uk -

Click the Register now! link - Accept the terms and conditions and click Continue - Enter your correct business and user details - Note the username you chose and click Save when complete

• You will shortly receive an email with your unique password (please keep this secure).

Please confirm by email once you have completed your registration to Rosalind.gill@nhsbt.nhs.uk.