T Levels branding campaign
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that could be spent across all call-offs, not the value of a single contract.
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key details
| Value | £3,000,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79341000 |
| Deadline | 15 Feb 2019 |
| Contract start | 1 Mar 2019 |
| Contract end | 31 Mar 2021 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Havas Worldwide London Ltd | £3,000,000 | 28 Feb 2019 | active |
description
This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include:
| • | insight generation |
| • | audience analysis - particularly for parents, young people and employers. |
| • | brand and creative strategy - for T Levels |
| • | portfolio strategy for wider tech ed reform |
| • | complete campaign solution - balancing national and regional targeted communications |
| • | media strategy development |
| • | planning, design and execution of the campaign |
| • | model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2) |
| • | evaluation strategy and delivery method |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 6 Jul 2021 | Award update (awardUpdate) | · | 353a13e1-fa47-4fbf-a923-4932b7d38cc3-449059 |
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source
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