C0028 - Audience research and segmentation exercise
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Value | £45,000 |
|---|---|
| Status | complete |
| Category (CPV) | 73000000 |
| Deadline | 15 Dec 2023 |
| Contract start | 1 Jan 2024 |
| Contract end | 31 Mar 2024 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| OMD GROUP LIMITED | £45,000 | 1 Jan 2024 | active |
description
The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 29 Jan 2024 | Award (award) | · | 0a2d4310-8248-4e61-87f5-5c0c3fae5f54-718155 |
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source
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