Business Events Development and Marketing - CANCELLED

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with up to three suppliers to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process.

With strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:

The strategic objectives for the visitor economy through the Global West Midlands programme are to:

Enhance the profile & reputation of the region

Create & sustain vibrant destinations

The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and lead generation for the West Midlands Business Tourism (MICE) sector which will result in increased awareness of the region's diverse offer, venues and destinations, increasing positive sentiment towards the region, and ultimately the consideration to host an event.

Additional information: Is a Recurrent Procurement Type? : No