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Audience Segmentation and User Needs Research

ROYAL BOTANIC GARDENS Published 18 Nov 2016 Contracts Finder

key details

Value£50,000
Statuscomplete
Category (CPV) 79310000 +1 more
RegionLondon
Deadline7 Sept 2015
Contract start21 Sept 2015
Contract end20 Sept 2017
Procedureopen
SME suitableNo
OCIDocds-b5fd17-adc9355d-adc8-11e6-9901-0019b9f3037b

Award

SupplierValueDateStatus
BDRC Continental £25,000 1 Oct 2015 active

description

Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org.

The purpose of this requirement is to understand more about Kew website users and their website experience. .

This work will also feed into a website design refresh project we are undertaking.

The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage.

Additional information: Please register your interest in this opportunity using the link to the Defra e-tendering portal. You may need to register on this site if you have not done so already. Once Registered and logged in search current opportunities/ITTs for 'Audience Segmentation and User Needs Research.'

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
17 Aug 2015 Award (award) · ocds-b5fd17-adc9355d-adc8-11e6-9901-0019b9f3037b-71761-rbgkew-171

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