Communications Quantitative Call-Off Contract

The Contract award notice of the successful Agency who will be required to provide the following research services for the Client:

• Research Services and Analysis: A programme of cost-effective research and analysis services across the Client's Marketing and low and no-cost communication campaigns, measuring and benchmarking key attitudinal and behavioural shifts, and delivering other research services as new needs emerge.
• Campaign Tracking and Evaluation: continuing the tracking and evaluation of the THINK! road safety campaign and the inclusive transport campaign, as well as bi-annual THINK! Omnibus tracking research. Deliver the Transport Perceptions Tracker to measure awareness and confidence in the Client's low and no-cost communications.
• Methodology and Insights: use consistent and comparable methodology, present insights and recommendations based on results, and respond to briefs and challenges with innovative and cost-effective research solutions.
• Account Management: provide a professional, strong, effective and stable core management team for the Client.
• Emerging projects: the Department for Transport, its Agencies and relevant delivery partners may also access the contract for quantitative research services for further projects as they arise, such as our Travel Confidence Tracker, which measures attitudes towards international travel.

This may include the need to conduct research with businesses (b2b), as well as the wider UK public (b2c).