Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD
key details
| Status | complete |
|---|---|
| Category (CPV) | 73110000 |
| Deadline | 22 Sept 2023 |
| Contract start | 10 Oct 2023 |
| Contract end | 8 Feb 2024 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Savanta Group Ltd | £0 | 3 Oct 2023 | active |
description
The purpose of the procurement is to commission a single supplier to create a bespoke segmentation with the public for the Office for National Statistics (ONS). The research itself is to identify targetable audience segments and gain deeper understanding of; their drivers, attitudes, barriers, motivations, and behaviours relating to the collection, processing, and sharing of data, their attitudes towards ONS and more about their lifestyles and what/who influences them.
The segmentation produced will inform ONS' communications and engagement activity with the public about the ONS and the cross-government service, the Integrated Data Service (IDS).
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 4 Oct 2023 | Award (award) | · | 018a8001-67f2-4139-a286-baf4df06cf4b-685894 |
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source
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