Media Buying-London Cancer Screening Campaign
key details
| Value | £720,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79340000 |
| Deadline | 24 Dec 2021 |
| Contract start | 27 Jan 2022 |
| Contract end | 31 May 2023 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Manning Gottlieb OMD | £720,000 | 2 Feb 2022 | active |
description
Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC.
The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access).
The campaign will comprise three components:
- Pan-London marketing targeting all eligible women (Above the line campaign)
- Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities
- Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 1 Jul 2022 | Award (award) | · | be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7-551469 |
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source
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