gvtcx

Media Buying-London Cancer Screening Campaign

NHS England Published 1 Jul 2022 Contracts Finder
The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Value£720,000
Statuscomplete
Category (CPV) 79340000
Deadline24 Dec 2021
Contract start27 Jan 2022
Contract end31 May 2023
Procedureselective
SME suitableYes
OCIDocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4

Award

SupplierValueDateStatus
Manning Gottlieb OMD £720,000 2 Feb 2022 active

description

Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC.

The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access).

The campaign will comprise three components:

  1. Pan-London marketing targeting all eligible women (Above the line campaign)
  2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities
  3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
1 Jul 2022 Award (award) · be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7-551469

more from NHS England

all contracts from this buyer →

similar contracts awarded

Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.

source

Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.