Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
Aggregate figures on this site exclude these to avoid double counting.
key details
| Status | complete |
|---|---|
| Category (CPV) | 79341400 |
| Deadline | 17 May 2026 |
| Contract start | 18 May 2026 |
| Contract end | 17 May 2027 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Wavemaker Limited | £38,000,000 | 5 May 2026 | active |
description
The procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 17 Jun 2026 | Award (award) | · | 8888d6aa-0c60-4585-ab78-11daab784473-902523 |
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source
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