Christmas in Liverpool - Media Buyer

CHRISTMAS IN LIVERPOOL - MEDIA BUYER

Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively.

Objective

To attract to UK & NW visitors to experience 'Christmas in Liverpool'

Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions.

Requirements

The successful company will have the following skills and experience:

• Experience of managing high profile marketing campaigns to attract visitors to a destination

• Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking

• Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign

• Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements

Timescales

The campaign will be launched on Thur 11 Nov, until 31 Dec.

Additional information:

Please do not contact officers directly - please use messaging function in ProContract