MCard Integrated Campaign 2025
key details
| Status | complete |
|---|---|
| Category (CPV) | 79340000 +6 more |
| Deadline | 11 Jun 2025 |
| Contract start | 22 Jul 2025 |
| Contract end | 31 Mar 2027 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| The Ark Marketing & Media Ltd | £599,860 | 21 Jul 2025 | active |
description
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 28 Jul 2025 | Award (award) | · | ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329 |
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source
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