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RBGKEW1378 - Market Research Framework

Royal Botanic Gardens, Kew Published 5 Jun 2025 Contracts Finder
The value below is a framework or dynamic market ceiling: the maximum that could be spent across all call-offs, not the value of a single contract. Aggregate figures on this site exclude these to avoid double counting.

key details

Value£900,000
Statuscomplete
Category (CPV) 79310000
RegionLondon
Deadline25 Feb 2025
Procedureopen
OCIDocds-h6vhtk-04d53f

Awards (4)

This procurement was awarded to 4 suppliers. Values shown are per-award; the notice total is £900,000.

SupplierValueDateStatus
Decision House Limited shared · · active
Morris Hargreaves McIntyre shared · · active
Mustard Market Research Ltd shared · · active
The Nursery Research & Planning Ltd shared · · active

description

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.

The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.

We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

documents

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notice history

3 notices published against this procurement.

PublishedTypeRegimeNotice
21 Jan 2025 Tender (tender) · c290bd4f-7857-45b3-9305-c42a65083753-819198
22 Jan 2025 Contract notice (F02) Earlier regulations 002120-2025
5 Jun 2025 Contract award notice (F03) Earlier regulations 030352-2025

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source

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