The Tech That Makes Tomorrow Work - Creative Marketing - AWARD

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.

The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations.

Strategic Creative

We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to):

• oBig idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency
• oAdvertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept
• oRange of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate)
• oCreative for sales materials - brochures and flyers
• oContent and creative for digital channel amplification - social media, campaign microsite
• oCase study creative formats - video and written
• oFull events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week
• oInternational sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations
• oPhysical experiential in one location
• oGuerilla campaign activity
• Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies