Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier
key details
| Value | £60,000 |
|---|---|
| Status | active |
| Category (CPV) | 48500000 +4 more |
| Deadline | 10 May 2022 |
| Contract start | 19 May 2022 |
| Contract end | 19 May 2023 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671 |
description
Background - Email Marketing Strategy
To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement.
Our key impact goals are to:
| • | Deepen relationships with supporters |
| • | Maximise supporter value |
| • | Retain commitment |
What are we wanting to achieve with dynamically created assets for our emails?
| • | To increase channel revenue. |
| • | To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. |
| • | To increase conversions and engagement for all our database. |
Background - Proposal for Asset Creation Supplier
Budget range: £40 - 60K
The chosen supplier will be able to work with us in the following way:
| • | Provide licences for multiple users |
| • | Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) |
| • | Connect with ESP (Adestra) |
| • | Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. |
(Such as polls, countdown calendars, dynamic banners)
| • | Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. |
| • | WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) |
| • | WWF-UK will determine applicable business logic for each application set-up |
| • | The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications. |
documents
- https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc , tenderNotice
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/122df0c2-0cac-4ae1-884f-2b9ab9f16c07 , contractDraft
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/315f9f04-9227-4f06-8d7c-0a3b54ef864d , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4423fc32-976b-48c0-a872-0a36d00335a1 , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9a3f37de-1464-4fa6-854c-61440fa20d1a , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c378eaad-7f5a-4094-b038-f0ae5553f000 , contractAnnexe
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c5945232-0cb3-410f-9257-e544e297abbe , biddingDocuments
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/da6fda34-d6c9-436b-8210-650e90733adc , contractDraft
- https://www.contractsfinder.service.gov.uk/Notice/dc03b1f3-10bf-48fa-8baa-12712d1b4ac2 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 20 Apr 2022 | Tender (tender) | · | 35f99965-58d3-4bee-a7ac-cac073b2f6fc-530054 |
| 13 Apr 2023 | Tender (tender) | · | dc03b1f3-10bf-48fa-8baa-12712d1b4ac2-631028 |
more from WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED
- Butlins Routine - WWF-UK RFP · £15,000 · 3 Jun 2026
- Review of existing literature on how climate-biodiversity-human wellbeing trade-offs are identified, measured and reported in Integrated Landscape Approaches · 22 Apr 2026
- International best practice for investable sector transition plans · 12 Mar 2026
- Pounds in Constituents' Pockets · 27 Feb 2026
- Central banking measures to support government environmental policy · 18 Feb 2026
- Nature-Positive Pathways: Project Management and Global Advocacy Push · 21 Jan 2026
- Modelling the Cost of Inaction in UK Food System under extreme weather and nature loss scenarios · 6 Jan 2026
- Financing Standing Forests - Scoping Phase · 20 Feb 2025
all contracts from this buyer →
similar contracts awarded
Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.
- 2026-029 Social Media Listening Tool · Ofgem · £128,640
- Enterprise social media management software Licences · THE POLICE AND CRIME COMMISSIONER FOR LINCOLNSHIRE · £174,528
- MHRA Media Monitoring Services - CCS DPS RM6126 · Medicines and Healthcare Products Regulatory Agency · £150,000
- Social Media Monitoring and Listening Tool 2025/26 · NHS England · £68,000
- SYMCA Website Development Framework Agreement · South Yorkshire Mayoral Combined Authority · £600,000
- CONTENT MANAGEMENT SYSTEM - HOSTING, LICENSING, SUPPORT AND MAINTENANCE SERVICES · Coventry University
- Customer Services CRM System · Welland Procurement Unit · £257,665
- Media Monitoring Platform and services · Development Bank of Wales
source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.