Healthy weight communications campaign

SOUTHAMPTON CITY COUNCIL Published 5 Jul 2021 Contracts Finder

key details

Value	£75,000
Status	complete
Category (CPV)	79300000 +1 more
Deadline	16 Jul 2020
Contract start	1 Sept 2020
Contract end	31 Aug 2022
Procedure	open
SME suitable	Yes
OCID	ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a

Award

Supplier	Value	Date	Status
HITCH MARKETING LIMITED	£74,415	20 Jul 2021	active

description

An external agency is required to undertake a full behaviour change campaign including insight, message and asset development and media buying promoting healthy behaviours relating to weight management. We know that particular conditions contribute to significantly worse outcomes for people who contract covid-19. We know that obesity is a particular risk factor, Public Health England reported similar numbers for mortality, with the risk of death from covid-19 increasing by 90% in people with a BMI over 40 (Public Health England. Excess weight can increase risk of serious illness and death from covid-19. Public Health England 25 Jul 2020. https://www.gov.uk/government/news/excess-weight-can-increase-risk-of-serious-illness-and-death-from-covid-19). We know that the issue is significant in Southampton and is comparable to the rest of the UK, but the scale of the issue is markedly high given that over 132k adults in Southampton are overweight (including obese) and of these 50k individuals are obese. In line with the national trend the percentage of the population who are of excess weight is increasing over time. (https://data.southampton.gov.uk/images/tier-2-adult-weight-management-review-report-27012020_tcm71-427050.pdf). We are also aware that levels of childhood obesity are alarming for the city and this means the problem and associated risks will be around for the long term. The COVID pandemic should have been a wake up call to create the sort of action needed to get to grips with the issues but this hasn't been seen yet as pointed out in the BMJ (https://www.bmj.com/content/372/bmj.n411).

documents

https://www.contractsfinder.service.gov.uk/Notice/Attachment/66f9b923-e768-4161-ba4f-22420e531f22 , biddingDocuments
https://www.contractsfinder.service.gov.uk/Notice/d6f8633f-e7e8-46b7-a97f-00ae72f73cc9 , tenderNotice
http://www.southampton.gov.uk/business-licensing/supply-council/supply-portal.aspx , biddingDocuments

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notice history

1 notice published against this procurement.

Published	Type	Regime	Notice
11 Feb 2022	Award (award)	·	38695de6-1638-4a7e-b3d7-535581cfcd23-454021

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source

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