Branding for Historic England Shrewsbury Flaxmill Maltings project - AWARD

Historic England is seeking an agency who will work with the organisation and its key stakeholders on the following areas:

• oTo carry out research and develop a brand strategy for the site
• oTo develop a brand narrative, proposition and tone of voice
• oTo work very closely with our in-house design team to:
• create a new visual identity
• develop brand architecture
• produce branded templates
• produce brand guidelines.
• oTo give consideration of concepts for rolling out the brand.
• oTo feed into interpretation, building fit-out and wayfinding plans to ensure consistency of approach.

Existing project research and key documentation such as vision statements, business plans and market appraisals will be provided. Scope of work needs to be sympathetic to the existing Historic England brand.

A creative response is required which is in keeping with the site's history and innovative background and also with the positive environmental and economic impact the regeneration of the site will have. Consideration should also be given to the need for the brand to have longevity so it won't date too quickly.