British Land Use Conversation - Public Dialogues Brief

WWF-UK wants to inform a national conversation around the future of British landscapes, by commissioning a series of 6 public dialogues. This is part of a wider programme of WWF work funded by the Quadrature Climate Foundation (QCF). The WWF QCF programme has an overall objective of cutting emissions from UK land-use and food consumption, through changing policy, winning the public narrative and understanding our supporters.

This project aims to understand the views of people from all walks of life towards land use, climate, nature, food and farming, within a range of landscapes across Britain- building a picture both local to those places, and collectively across the nations.

WWF-UK would ideally like this work carried out by mid October 2021, in order to feed into other programme elements already in train.

The dialogue locations have been selected to align with a project to create more targeted regional 'blueprints' for the future of landscapes in Britain. Aberdeenshire is one of the six locations. This Blueprint project will enable informed stakeholders to explore the different pathways available for meeting the 'triple challenge' (meeting food needs, while tackling the climate crisis and reversing the loss of nature) in UK landscapes by 2030.

The 6 landscapes are: (1) Aberdeenshire, Scotland, (2) The Soar Catchment, England, (3) Hull region, England, (4) Ingleborough, England, (5) Cornwall, England, (6) Pembrokeshire, Wales. These areas have been selected for their range of locations, land uses, landscapes and communities. WWF-UK is seeking to appoint a consultancy firm to undertake the activities. Joint proposals and consortium bids are welcome although a lead party should be identified for contracting and proiject management purposes.

The full body of work should:

-Provide new insights on the views of the British public to land use - priorities, commonalities and differences.

-Identify how people talk about these issues, the words and language commonly used.

-Highlight critical local issues within each landscape.

-Provide creative content for WWF communications on the project.

Please refer to the Terms of Reference on the Contracts Finder web site (https://www.contractsfinder.service.gov.uk/Notice/fb9c9e93-781e-46d1-b975-8a6ac89f9464) for details about the full scope of this requirement and the deliverables required. Instructions for responding to this opportunity are also included in the Terms of Reference.

Responses should be sent by email to Dani Jordan, Head of Campaign Insights, WWF-UK: djordan@wwf.org.uk, and copied to Procurement@wwf.org.uk. The deadline for responses is Midday on 23rd July 2021.