C0158 - Athlete & Team Engagement - Glasgow Commonwealth Games 2026 & European Athletics Championships Birmingham 2026

Contract for the delivery of the athlete and team engagement component of Glasgow 2026 Commonwealth Games (23 July - 2 August 2026) and the European Athletics Championships in Birmingham (10-16 August).

• Athlete engagement and unique access to athletes, teams and venues for social media content creation for Team England, Scotland, Wales and Northern Ireland
• Media training for communications teams/team leaders/ CEOs & chairs across all home nations to ensure acknowledgement of National Lottery funding is front of mind during all media opportunities
• Content syndication to relevant local and national media across the UK
• End-to-end content production, amplification and syndication strategy for the XXIII Commonwealth Games, Glasgow and the European Championships storytelling of how National Lottery

funding has benefited teams, athletes and sports.