Smokefree Generation Health Promotion Campaign Management and Delivery 26/27
key details
| Value | £80,000 (£96,000 inc. VAT) |
|---|---|
| Status | active |
| Category (CPV) | 22462000 +8 more |
| Region | West Midlands |
| Deadline | 29 May 2026 |
| Procedure | open |
| OCID | ocds-h6vhtk-068fd6 |
description
Birmingham City Council requires a supplier for the provision of the development and delivery of the Smoking Cessation Health Promotion Programme 2026/27.
The Supplier will develop, deliver and evaluate two, multi-channel health promotion campaigns in-line with the above aims and objectives. The two campaigns should be developed as distinguished campaign concepts, with different messaging and creative assets.
Objectives
| - | To increase awareness of local stop smoking services, including the types of support available |
| - | To increase the number of residents who actively seek information about quitting |
| - | To apply understanding of psychological, social, and practical barriers to quitting smoking among the target audience and use these insights to shape messaging throughout the campaign |
| 1. | Health promotion programme management |
The chosen supplier will manage both the summer and winter health promotion campaigns, ensuring alignment with the aims and objectives, whilst acting as the central point of coordination. Responsibilities include:
| • | Develop a detailed programme plan for both campaigns including deliverables, and timelines. |
| • | Provide weekly or fortnightly progress updates to BCC, summarising achievements, upcoming actions, risks, and issues. |
| • | Lead all work-in-progress (WIP) meetings, circulate agendas, minutes, and track agreed actions through to completion. |
| • | Ensure smooth coordination between content creation, testing, approvals, production, and deployment stages. |
| • | Ensure all campaign activities align with BCC’s strategic health priorities, brand guidelines, and communications standards as directed by BCC. |
| • | Identify risks and mitigation strategies throughout the programme lifecycle. |
| 2. | Media buying |
The chosen supplier will identify and negotiate media space on a combination of channels to effectively reach the target audience at a range of touchpoints. A key objective for the supplier is to allocate funds to maximise reach and impact through each channel selected for the campaign. Paid delivery channels utilised for this campaign may include:
| • | Paid social media and digital |
| • | Local radio stations in Birmingham |
| • | Community radio stations in Birmingham |
| • | Outdoor advertising |
| • | Other channels - The supplier will also be required to identify any other suitable channels in order to reach the target audience. |
The supplier will prepare and submit finalised content packages to media buyers and other delivery partners as required. The supplier will ensure formats and specifications meet the technical and quality requirements of each channel (e.g., digital, print, outdoor, radio).
The contract for the services will commence on 29th June 2026 and will be in place for a period of 10 months. There will be no option for contract extension.
documents
- https://www.find-tender.service.gov.uk/Notice/040222-2026 , tenderNotice
- https://www.find-tender.service.gov.uk/Notice/040434-2026 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 30 Apr 2026 | Tender notice (UK4) | Procurement Act 2023 | 040222-2026 |
| 1 May 2026 | Tender notice (UK4) | Procurement Act 2023 | 040434-2026 |
more from Birmingham City Council
- P3606 - Recruitment Campaign and Workforce Mobilisation Support · £166,080 · 30 Jul 2026
- Preliminary Market Engagement for a Trade Waste Software Solution · 22 Jul 2026
- Home support for adults at approved premises and at HM Prison Birmingham · £2,180,854 · 22 Jul 2026
- Commercial Management Services · 21 Jul 2026
- Interim Highway Services - Birmingham · 21 Jul 2026
- Provision of a Corporate Governance, Risk & Compliance (GRC) IT Solution · 16 Jul 2026
- SAFE Birmingham Taskforce Track 2 Interventions (Mentoring) · 16 Jul 2026
- Clean Air Hospital · £92,600 · 12 Jul 2026
all contracts from this buyer →
similar contracts awarded
Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.
- Contract for Swansea Bay PR Campaign 2026/27 · City & County of Swansea · £30,000
- Provision of an Integrated Marketing Campaign for Lisburn and Castlereagh City Council · Lisburn & Castlereagh City Council
- Provision of Promotional Items · University of South Wales
- CA15092 - RFQ 2024/26 - Mourne Gullion Strangford Geopark Branded Materials · Newry, Mourne and Down District Council (NMD) · £15,000
- Re-tender Smokefree Cheshire and Merseyside insight, branding and website · Wirral Borough Council · £98,000
- Supply of Corporate Gifts, Promotional and Branded Merchandise - AWARD · The University of Warwick · £2,500,000
- Fostering - Bloom Framework [RH Advertising] - SkyAd Smart (December 2024) · HAMPSHIRE COUNTY COUNCIL · £8,000
- Provision of Specialist Design and Brand Communication Content for IDS - AWARD · Office for National Statistics
source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.