GMCA 1911 Food Waste Capture Increase Campaign

Working on a campaign to encourage residents to recycle their food waste in the correct bins.

A survey was carried out early 2025 to help us understand residents behaviours toward food waste and it was noted that residents are recycling all other streams but not food waste, the main reasons are not understanding what food waste is and finding the process unpleasant. With that in mind we have developed a behavioural change campaign that will focus on targeting those who already recycle other streams but have not quite got the habit of recycling food waste.

We will focus on the benefits and to educate them on why is better to recycle food waste in the correct bin rather than the general waste bin.

Route to Market: RFQ (3 quote process).