CRW002-005 -Be Mighty. Recycle. Burst 6

We require the provision of professional public relations (PR) services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This will include strategic and hands-on PR support to ensure strong media engagement, high visibility, and resonance with key target audiences, particularly younger people and families.

The scope of services includes:

Press and Media Relations:

Drafting and refining press materials including press releases, media advisories, and briefing notes that clearly and compellingly communicate campaign messages.

Proactive media outreach and ‘selling in’ of campaign content to Welsh media outlets, leveraging strong existing relationships with regional and national journalists and editors.

Managing and supporting the campaign media launch, including coordination with spokespeople, stakeholders, and media representatives to ensure smooth delivery and maximum impact.

Influencer Engagement:

Identifying, recruiting, and managing appropriate influencers in Wales who align with the campaign’s values and are able to engage younger audiences and families effectively.

Coordinating the development of influencer briefs, ensuring alignment with the campaign's messaging and tone of voice.

Supporting the creative treatment of influencer content, including feedback, approvals, and ensuring brand and message consistency across platforms.

This work requires a deep understanding of the Welsh media landscape, strong existing media and influencer networks, cultural and linguistic fluency in Wales (including Welsh language skills), and an ability to communicate complex behavioural change messages in engaging, accessible ways.

The supplier will work closely with our campaign team to ensure all PR and influencer activity aligns with the overall communications strategy and is delivered efficiently, ethically, and with measurable impact.

To view this notice, please click here:

https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=967057354