Digital Media Buying - Guildhall School

The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees.

Summary of requirements:

• Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School‘s audiences.
• Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends.
• Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required.
• Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.
• Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates.

More details on the scope of the contract are contained in the Brief.