BTA1855 - Meta Advertising (Facebook and Instagram)
key details
| Status | complete |
|---|---|
| Category (CPV) | 79341400 |
| Procedure | limited |
| OCID | ocds-h6vhtk-040201 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Meta Platform Ireland Limited | · | · | active |
description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 19 Sept 2023 | Contract award notice (F03) | Earlier regulations | 027651-2023 |
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source
Published on Find a Tender. Contact details for named individuals are not reproduced on this site.