Above the Line Media Services International Markets - Lot 1 Above the Line Media Services International Markets, Lot 2 Digital Media Services International Markets

The BBC is the world’s most trusted international news broadcaster, and it is committed to accurate, impartial and independent news.

BBC News World Service operates around the world in 43 languages – including English - and reaches a weekly global audience of 365m, on radio, TV, and digital. Through the World Service the BBC brings impartial, accurate news to countries lacking media freedom.

The focus of the World Service is to drive retention and long term engagement alongside reach, with a renewed emphasis on owned and operated platforms – as BBC News seeks to build stronger audience relationships around the world.

A key priority for the BBC News World Service is to increase audience reach among younger people and women.

The BBC News World Service Marketing division is seeking an agency/agencies for the provision of the following services to support the World Service in achieving the objectives set out in the licence agreement:

• (Lot 1) above the line global media planning and buying across South Asia, Sub Saharan Africa and Middle East and North Africa (MENA)
• (Lot 2) digital global media planning and buying across Sub Saharan Africa, South Asia, MENA, East Asia, Europe and South America

The spend range over 5 years for both lots (Lot 1 and Lot 2) is estimated to be between £17 million to £20 million.

Tenderers may bid individually for any and as many lots as they are interested in. Each individual lot will be evaluated separately. The BBC can award each lot to a different Tenderer, regardless if the same Tenderer responds to one or both lots.