Communication Plan for Global Tourism Marketing & Product Distribution 2022 – 2025: Lot 2 - Mid Wales

Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets.

Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc.

With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3.

The contract will be for 3 years with an annual review break included to assess performance and outputs.

There is a 3 year proposed budget of approx. GBP 240,000 excluding VAT for the overall contract, which will be broken down into 4 lots of GBP 60,000 excluding VAT:

Lot 1 - North Wales

Lot 2 – Mid Wales

Lot 3 – West Wales

Lot 4 - South Wales

Please respond to this PIN notice to register interest to bid for Lot 2 - Mid Wales. Please only respond to the lots you intend to bid for. The deadline for registering interest is the 1st April 2022.