Media Buying Services for the Destination City Marketing Strategy
key details
| Value | £100,000 |
|---|---|
| Status | complete |
| Category (CPV) | 72224000 |
| Deadline | 1 Jul 2023 |
| Contract start | 24 Jul 2023 |
| Contract end | 17 Sept 2023 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| not named | £100,000 | 2 Jul 2023 | active |
description
Media buying services in relation to the Destination City marketing strategy.
Services within the scope include, but are not limited to:
- Integrated media planning with PR team and creatives team if required
- Media strategy including proposal and media schedules
- Campaign ideation and opportunity
- Audience and market insights
- Paid media partnership scoping, recommendations and activation
- Media acquisition, negotiation and buying
- Campaign implementation
- Campaign optimisation
- Campaign management
- Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options
- Post campaign measurement and analysis per campaign.
- Production requirements communication for paid media planned
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 2 Aug 2023 | Award (award) | · | 7c69688a-b62f-4f06-85c4-0a149e7e9e24-668298 |
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source
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