GB-London: Museum of Childhood Brand Development

Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum's future proposition was more clearly developed.

Specifically, we now need to establish:

A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A's established brand architecture

A clear brand proposition for the new museum and how it will link to the V&A's other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre)

A narrative that helps tell the museum's story, and sets out how it's both distinct from, and links into, the V&A's overall family of sites, particularly those in London

Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum's personality come to life across all touchpoints.

Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.