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Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

Cambridgeshire County Council Published 18 Jul 2018 Contracts Finder

key details

Value£150,000
Statuscomplete
Category (CPV) 79000000 +1 more
RegionEast of England
Deadline13 Aug 2018
Contract start18 Sept 2018
Contract end30 Sept 2019
Procedureopen
SME suitableYes
OCIDocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8

Award

SupplierValueDateStatus
Athene Communications £139,400 2 Nov 2018 active

description

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work.

The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire.

The successful provider will design and deliver a marketing campaign including:

Targeted online and social media advertising
Regional advertising in key target areas
Marketing materials

The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area.

In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire.

The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).

documents

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
6 Nov 2018 Award (award) · c9c58db2-33de-4ad7-a189-668262698aff-250709

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