Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research
key details
| Value | £32,403 |
|---|---|
| Status | complete |
| Category (CPV) | 73000000 |
| Deadline | 6 Apr 2017 |
| Contract start | 11 Apr 2017 |
| Contract end | 30 Jun 2017 |
| SME suitable | Yes |
| OCID | ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Ipsos Mori | £32,403 | 5 Apr 2017 | active |
description
Assignment under the Market Research MR130001 Agreement Contract.
This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to:
- understand customer reactions to the campaign;
- maximise engagement with the campaign messaging and call to action; and
- inform decisions on future campaign activity.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 8 Mar 2018 | Award update (awardUpdate) | · | 5bc09691-824b-4e49-8ee6-616bb33d659a-158949 |
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source
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