GMCA 947 Greater Manchester Gender-Based Violence Campaign

We are inviting agencies to pitch creative ideas for the next major iteration of the #IsThisOK gender-based violence behaviour change campaign in Greater Manchester. The campaign aims to challenge the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms - from street harassment to the most serious of crimes - and reach across Greater Manchester's diverse communities and cultures.

The successful agency will be asked to create and deliver a major, high-profile campaign including research and insight; production of digital and physical materials; and measurement and evaluation, for an overall approximate cost of £150,000 to be rolled out across Greater Manchester starting early in Spring 2024 and running over a period of up to 18 months.

Details can be found at https://procontract.due-north.com

Additional information:

We are inviting agencies to pitch creative ideas for the next major iteration of the #IsThisOK gender-based violence behaviour change campaign in Greater Manchester. The campaign aims to challenge the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms - from street harassment to the most serious of crimes - and reach across Greater Manchester's diverse communities and cultures.

The successful agency will be asked to create and deliver a major, high-profile campaign including research and insight; production of digital and physical materials; and measurement and evaluation, for an overall approximate cost of £150,000 to be rolled out across Greater Manchester starting early in Spring 2024 and running over a period of up to 18 months.