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Digital Analytics

The British Broadcasting Corporation (BBC) Published 19 Jun 2018 Contracts Finder

key details

Value£1
Statuscomplete
Category (CPV) 72316000
Deadline10 Apr 2017
Contract start6 Jun 2018
Contract end30 Sept 2024
Procedureselective
SME suitableYes
OCIDocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a

Award

SupplierValueDateStatus
AT Internet £1 5 Jun 2018 active

description

The BBC runs one of the world's largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels. The BBC's digital analytics system is the major source of online behavioral data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight.

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notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
14 Mar 2017 Tender (tender) · a548b89c-55fd-43ef-b15f-c9e3ecdf697b-135368
19 Jun 2018 Award (award) · a8e4e411-5ccb-4360-8b2d-7f933b54e597-222933

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