Customer Data Platform (CDP)
key details
| Value | £8,000,000 |
|---|---|
| Status | complete |
| Category (CPV) | 72322000 |
| Region | London |
| Deadline | 25 Apr 2024 |
| Contract start | 25 Sept 2024 |
| Contract end | 24 Sept 2031 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| mParticle, Inc | £8,000,000 | 20 Aug 2024 | active |
description
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.
This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.
The Contract may be extended for a further period of 36 months hence (1+1+1).
The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
documents
- https://www.contractsfinder.service.gov.uk/Notice/f4382296-2ca0-4146-baf5-fa3b4cd3b159 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
2 notices published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 21 Mar 2024 | Tender (tender) | · | f4382296-2ca0-4146-baf5-fa3b4cd3b159-734308 |
| 2 Oct 2024 | Award (award) | · | 64c0d711-2b0a-4809-a01f-ba9726f7f74c-790308 |
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source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.