User Experience for the New Website

OS has undertaken a major strategic review, and as part of that review the Board of OS have agreed a strategy that will take the organisation in a new direction. OS believes the power of accurate geospatial information will benefit everyone, everywhere and to achieve this vision OS have three connected strategic ambitions which are Best for Britain, Fit for the Future & Global Growth. The OS Strategy represents an ambitious choice for growth and as such will have a significant impact on the underpinning organisational design, which is a key enabler for the successful implementation of the strategy. A wide-ranging people and change transformation programme is underway to deliver the organisation design, structure, job architecture, culture change, and people strategy required to achieve this future operating model.

As a result, OS is in the process of restructuring to market-facing units - consumer, OS Ventures and OSGB (consumer, B2B/International and Government markets).

To support the strategy a new 'Head of Brand' has been recruited with the recognition that it is important to ensure a brand strategy is in place, which is effective and fit for purpose. The Head of Brand leads a central marketing team tasked with delivering projects commissioned by the market-facing units and consists of UX, design, web, content, media & PR and events. The marketing managers sit within the market-facing units.

Overview of the project

OS currently have a number of projects ongoing which are looking at the OS Online presence in order to make it meet the brand strategy. Several projects are inflight at the moment which are looking at the OS website in order to improve the current online offering and eventually to implement a new website.

An important element of the Online brand review is understanding the user experience requirements for the new website