To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
key details
| Value | £950,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79342100 |
| Deadline | 21 Feb 2024 |
| Contract start | 1 Apr 2024 |
| Contract end | 31 Mar 2025 |
| Procedure | direct |
| SME suitable | No |
| OCID | ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Tesco, Morrisons, M&S, Sainsbury, Waitrose | £950,000 | 28 Feb 2024 | active |
description
Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef
Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity
links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 29 Feb 2024 | Award (award) | · | 58aeb4a9-b7cb-484f-b475-6a16b798a193-727665 |
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source
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