Integrated Multi-Channel Influence Methods
The value below is a framework or dynamic market ceiling: the maximum
that could be spent across all call-offs, not the value of a single contract.
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key details
| Value | £194,813 |
|---|---|
| Status | complete |
| Category (CPV) | 73000000 |
| Region | South West |
| Deadline | 30 Sept 2021 |
| Contract start | 6 Oct 2021 |
| Contract end | 31 May 2022 |
| Procedure | selective |
| SME suitable | No |
| OCID | ocds-b5fd17-47e98bea-da58-44b4-ba47-36db4ced0691 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| RAND | £194,813 | 5 Oct 2021 | active |
description
UK Defence has a requirement to understand how influence campaigns aimed at overseas audiences can be designed using all available communications channels and establish a synergy between online and offline channels in order to maximum audience reach and impact. Specifically this research aims to:
| 1. | Identify strategies and evaluate that Defence can implement to most effectively design multi-channel influence campaigns aimed at overseas audiences comprising of both online and offline forms of communication. |
| 2. | Identify and develop robust measures of effect for both online and offline channels |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 25 Jan 2022 | Award update (awardUpdate) | · | 9c691220-8248-4f94-8092-d4390919eaf3-503710 |
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source
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