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BTA823 European Airline Partnership

British Tourist Authority Published 15 Jun 2017 Contracts Finder

key details

Statusactive
Category (CPV) 75125000
RegionLondon
Deadline21 Jun 2017
Contract start11 Jul 2017
Contract end10 Jul 2020
Procedureselective
SME suitableNo
OCIDocds-b5fd17-42d3efca-32cb-4580-8733-582b219a438b

description

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

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notice history

2 notices published against this procurement.

PublishedTypeRegimeNotice
15 Jun 2017 Tender (tender) · ec12f4e3-3355-4dd4-ad79-42f4810dc7e9-154703
24 Jul 2017 Tender (tender) · e1cca5fa-41d8-4f96-938f-d8d21bdf1070-161637

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