RBWM Bus Shelter Advertising

The Royal Borough of Windsor and Maidenhead (RBWM) is seeking to engage with potential media partners for advertising concessions on its bus shelters, commencing from Autumn 2025. This opportunity involves the right to sell and display advertising on bus shelters that have the appropriate planning permission across the borough.

RBWM's asset list includes approximately 867 bus stops, with potential opportunities for both static and digital advertising post assessment. Currently, 38 of our shelters feature traditional format static 6-sheet posters. The selected supplier will be responsible for the posting and scheduling of adverts, as well as the installation and maintenance of all advertising assets. This includes both traditional poster panels and digital networks, where awarded.

While the maintenance and cleaning of the bus shelters are currently managed by third parties, RBWM will be looking to work with the selected supplier on options available for the installation, maintenance, and cleaning of the advertising panels on the bus shelters.

RBWM has yet to be decide the delivery model to be used, including the use of lots, contract length, preferred revenue model. Therefore the purpose of this Preliminary Market Engagement is to provide initial feedback to assist with determining this outcome.

All questions are not mandatory, however RBWM encourages completion of all questions (if necessary) in order to make an informed and thorough decision.

Questions five and six pertain to a separate asset list. This list, containing sensitive information, is available upon request and should not be distributed or shared.

Please use this link https://forms.office.com/e/QgCMhrSm76 to complete the questionnaire.

This link will divert you to questionnaire. Please contact aaron.fernandes@RBWM.gov.uk to request the asset list.