Regional Tourism Pilot Project

The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal.

Detailed performance indicators will be agreed as part of the procurement process but are expected to include:

The final project approach will be agreed as part of the procurement process, but West of England will expect the exercise to include the following activities as a minimum:

• Identification of key target market(s), which might include leisure visitors, business visitors and explore international/UK/local markets

• Development of targeted promotional material / approaches to reach target markets, including online content

• Identification and implementation of opportunities for private sector funding/investment to support on-going marketing activities

The scope of the pilot project will focus on activity carried out in the West of England Local Enterprise Partnership area of Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire. We expect the proof of concept to clearly demonstrate the benefits of a strategic and co-ordinated approach to delivery across the region.

Additional information:

RFQ Documents can be found at: https://www.supplyingthesouthwest.org.uk/ Project Number is DN402005