Media planning and Buying for the National Museum for the Royal Navy
key details
| Value | £220,000 |
|---|---|
| Status | active |
| Category (CPV) | 32000000 +1 more |
| Region | South East |
| Deadline | 6 Mar 2017 |
| Contract start | 1 Apr 2017 |
| Contract end | 31 Mar 2018 |
| Procedure | open |
| SME suitable | Yes |
| OCID | ocds-b5fd17-05a07975-aaf7-4ab9-be62-61955b9567cf |
description
Media planning and buying for the National Museum of the Royal Navy (NMRN) for key attraction destinations: Portsmouth Historic Dockyard (Hampshire), Fleet Air Arm Museum (Somerset) and NMRN Hartlepool. Media buying to consider all options including radio, outdoor advertising and TV. Key objectives are: - To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017
- To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations
- To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible.
- To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots located within the 90 minute drive time of the destinations.
documents
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/43c33699-566a-4bf5-9619-d4acddecf980 , tenderNotice
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7d5c1f6-3bae-4c17-9c48-42ea8b558768 , tenderNotice
- https://www.contractsfinder.service.gov.uk/Notice/bdfe88fd-9ba2-4a97-9f9e-42ade00409a4 , tenderNotice
Documents are linked, not mirrored. They are served by the publishing authority and may require registration.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 25 Jan 2017 | Tender amendment (tenderAmendment) | · | bdfe88fd-9ba2-4a97-9f9e-42ade00409a4-127036 |
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source
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