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Media planning and Buying for the National Museum for the Royal Navy

THE NATIONAL MUSEUM OF THE ROYAL NAVY Published 24 Jan 2017 Contracts Finder

key details

Value£220,000
Statusactive
Category (CPV) 32000000 +1 more
RegionSouth East
Deadline6 Mar 2017
Contract start1 Apr 2017
Contract end31 Mar 2018
Procedureopen
SME suitableYes
OCIDocds-b5fd17-05a07975-aaf7-4ab9-be62-61955b9567cf

description

Media planning and buying for the National Museum of the Royal Navy (NMRN) for key attraction destinations: Portsmouth Historic Dockyard (Hampshire), Fleet Air Arm Museum (Somerset) and NMRN Hartlepool. Media buying to consider all options including radio, outdoor advertising and TV. Key objectives are: - To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017

  • To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations
  • To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible.
  • To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots located within the 90 minute drive time of the destinations.

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
25 Jan 2017 Tender amendment (tenderAmendment) · bdfe88fd-9ba2-4a97-9f9e-42ade00409a4-127036

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