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AB Testing and Optimisation Services

The British Broadcasting Corporation (BBC) Published 6 Dec 2016 Contracts Finder

key details

Value£1,500,000
Statuscomplete
Category (CPV) 79000000
RegionLondon
Deadline13 Jan 2017
Contract start1 Apr 2017
Contract end31 Mar 2019
Procedureopen
SME suitableYes
OCIDocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8

Award

SupplierValueDateStatus
Optimizely Inc. £1,500,000 30 Mar 2017 active

description

The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
21 Apr 2017 Award (award) · c5744813-5d83-4f05-972b-374b63dd5240-143119

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