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East Midlands Regional Visitor Marketing Campaign

Nottinghamshire County Council Published 26 Jan 2026 Contracts Finder

key details

Value£220,000
Statuscomplete
Category (CPV) 79000000
RegionEast Midlands
Deadline3 Oct 2025
Contract start20 Oct 2025
Contract end27 Feb 2026
Procedureselective
SME suitableYes
OCIDocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727

Award

SupplierValueDateStatus
Reed Talent Solutions Limited (trading as Consultancy+) £220,000 14 Oct 2025 active

description

The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN)

Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire.
Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings.
Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
26 Jan 2026 Award (award) · 5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3-880627

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