East Midlands Regional Visitor Marketing Campaign
key details
| Value | £220,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79000000 |
| Region | East Midlands |
| Deadline | 3 Oct 2025 |
| Contract start | 20 Oct 2025 |
| Contract end | 27 Feb 2026 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Reed Talent Solutions Limited (trading as Consultancy+) | £220,000 | 14 Oct 2025 | active |
description
The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN)
| • | Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. |
| • | Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings. |
| • | Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital. |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 26 Jan 2026 | Award (award) | · | 5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3-880627 |
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source
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